A Study on the Influence of Foodporn Imagery in Social Media Marketing and Consumer Behavior

The visual phenomenon known as “foodporn” has become well-known at a time when social media’s ubiquitous reach and the digital environment have had a significant effect. It embodies an alluring fusion of culinary talent and aesthetic splendor. This abstract presents an investigation of the complex dynamics that underlie the deep interaction between the complex web of modern consumer behavior and the foodporn imagery that is shared on social media platforms. This research explores the psychological, social, and marketing facets of this phenomena via an interdisciplinary perspective. It provides a distinctive perspective for understanding how foodporn imagery has evolved into a potent force for influence that shapes consumer preferences and the fundamentals of decision-making processes. By means of a methodical comparison of factual data and theoretical frameworks, this study not only clarifies the compelling appeal of foodporn but also reveals its crucial function in molding the features of the contemporary market. JEL Classification: L83