A Study to Assess the Effectiveness of Structured Teaching Program of Knowledge Regarding Eating Disorder among Adolescent Girls Studying in Selected Inter College, Lucknow, U.P.

Background of the Study: This study is based on the impact of mass media on body image and self-esteem and eating disorder of college going girls. The study aims to question the massive advertisements of products where woman are used as models. Extremely thin women are advertised. Many times by imparting special visual effects, extremely thin woman?s image is projected through the media. This is done to overtly damage the psyche of the woman. Becker (2004) notes of the tradition of associating slim bodies with wealth, television today portrays the lives of the upper-middle class, where the desire to cultivate and maintain a slender figure is particularly pressing. Body image and advertising (2000) concurs that prevalent marketing strategies present advertisements that enhance product consumption by promoting unrealistic ideals of body image in women. It further states that continuous exposure to these advertisements can have a negative effect on women?s perceptions of their bodies and their evaluations of their physical attractiveness. Mass media such as magazines promote these idealized body images and produce insecurities and body dissatisfaction (Body image and Advertising, 2000: Stice & Shaw, 1994: U.S. Department of Health and Human Service?s Office on Women?s Health, 2000)