Connecting customer-engagement, and attitude with brand preference: a strategic input for marketing of financial products
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Authors
- L. A. (ORCID: https://orcid.org/0000-0002-3528-8505)
- Saroj Kumar Sahoo (ORCID: https://orcid.org/0000-0001-7243-9491)
- Valavadra Sahu (ORCID: https://orcid.org/0009-0001-1833-2113)
- Bidhu Bhusan Mishra
Publication Details
- Journal
- International Journal of Management Practice
- Published
- 2025-04-03
- DOI
- https://doi.org/10.1504/ijmp.2026.10070361
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00