Aligning Brand Purpose with Consumer Expectations: Assessing the Influence of Purposive Branding on Consumer Behavior and Brand Trust
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Authors
- Panduranganagouda Honnali (ORCID: https://orcid.org/0009-0000-7835-128X)
- Naveen Kumar R.
- A. John William
- C Neerupa
- G. Sethuraman
Publication Details
- Journal
- International Journal of Indian Culture and Business Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijicbm.2025.10070341
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00