Branding and Revisit Intention: a Benchmarking Approach with Systematic Review and Bibliometric Insights

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Process Management and Benchmarking
Published
2025-01-01
DOI
https://doi.org/10.1504/ijpmb.2025.10070346
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Branding and Revisit Intention: a Benchmarking Approach with Systematic Review and Bibliometric Insights

K. Sekar, Naga Venkata Raghuram J
International Journal of Process Management and Benchmarking
Digital Marketing and Social Media
article

Branding and Revisit Intention: a Benchmarking Approach with Systematic Review and Bibliometric Insights

K. Sekar, Naga Venkata Raghuram J
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Process Management and BenchmarkingVol. 1(1)
Openalex Percentile: Top 92%
Digital Marketing and Social Media
DOISourceOpenAlex
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Branding and Revisit Intention: a Benchmarking Approach with Systematic Review and Bibliometric Insights — K. Sekar, Naga Venkata Raghuram J · International Journal of Process Management and Benchmarking (2025) | TGRS Research Map | TGRS