IPMA analysis of the digitalised SCOR models effect on customer satisfaction in Indian online merchandising: a mediating and moderating perspective
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Authors
- I. S. Stephan Thangaiah N.A.
- Akhila Ramya Avula
Publication Details
- Journal
- International Journal of Management and Enterprise Development
- Published
- 2025-04-03
- DOI
- https://doi.org/10.1504/ijmed.2026.10070372
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00