The Formation of a New Social Reality (Humanism vs Artificial Intelligence)

Aim. The article provides a description of the main transformational features of modern social relationships associated with the collapse of humanism, the tendency for a person to lose his identity and alienate himself from his essence. Methodology. The work was carried out on the basis of a systematic approach using classification and comparative analysis methods. Results. It was established that the new social reality is inextricably linked with the digital revolution, which gave rise not only to the ideas of transhumanism, but also influenced the practical changes of man as a biological being. Deep transformations are associated with the impact of information on the consciousness and memory of people. Blogging as communication with a virtual artificial subject is becoming a replacement for real forms of communication between people. Research implications. The authors of the article come to the conclusion that modern social reality is the formation of a digital person and a digital society as a manifestation of pseudo-humanism.