Real vs. Perceived Use

This study examines the elements of matchmaking intention, highlighting a significant gap in matchmaking behaviors within Metaverse platforms. The study explores the socio-psychological and behavioral factors impacting matchmaking intention in this digital landscape. We developed a conceptual model integrating social presence theory and status quo bias with the technology acceptance model (TAM). Using survey data from 512 participants across various regions of India, we tested the proposed relationships through structural equation modeling. The results indicate that intimacy, interactivity, connectedness, and responsiveness contribute to increased agreeableness regarding matchmaking intention on Metaverse platforms. Furthermore, real, non-perceived usage significantly moderates the relationship between agreeableness and matchmaking intention. Our findings provide valuable insights for creating effective marketing strategies to enhance matchmaking user intentions and behaviors within the Metaverse. The study can be used to launch any new service through Metaverse.