Valdai International Discussion Club: towards new Vectors, landmarks and technologies of Russia's Image

The Valdai International Discussion Club is one of the few platforms where one not only discuss topical issues in politics, economics, and public life, but also form a development strategy for several years ahead. That is why it seems relevant to analyze the main messages and meanings that Russia will actively broadcast to external audiences in the near future. This study analyzed the speech of Russian President Vladimir Putin at the Valdai International Discussion Club in 2023. The object of the research is the new vectors of the international image of Russia, and the subject is the directions of the vectors of changing international image of Russia. The hypothesis of the study is that Russia's international image has changed significantly after the start of the SVO in Ukraine. Research methodology: using the AntConc software (v. 4.2.4), the text of the speech of the President of the Russian Federation V.V. Putin at the Valdai-2023 International Discussion Club was automatically processed according to the program algorithms. The scientific novelty lies in the study of the promotion of Russia's international image. If until 2022 the main focus was on creating a positive image of Russia in European countries and in the United States, then recently the focus has shifted to promoting the image of Russia in other regions (Africa, China, India and Latin America) are becoming no less a priority. At the same time, Europe and the United States also continue to occupy an important place in Russia's foreign policy. The vectors of promoting Russia's image aimed at an external audience have shifted and become more diverse. The guidelines in foreign policy outlined by Russian President Vladimir Putin will be the basis for the work of the authorities responsible for shaping and promoting Russia's image to an external audience.