Navigating the shift in brand loyalty: the impact of social media influencers
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Authors
- Sanjeev Kumar Saxena (ORCID: https://orcid.org/0000-0002-2139-9255)
- Sangeeta Malhotra (ORCID: https://orcid.org/0000-0002-9226-5350)
- Sangeeta Singhal (ORCID: https://orcid.org/0009-0003-3841-8736)
- Niharika Singh (ORCID: https://orcid.org/0000-0002-7178-440X)
- Laxmi Srinivas Samayamantri
- M. Sivakoti Reddy
Publication Details
- Journal
- International Journal of Intelligent Enterprise
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijie.2025.10070333
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00