Digital era: the effect of electronic word of mouth, online communities, and online advertising on brand image and loyalty
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Authors
- Manas Ghosh (ORCID: https://orcid.org/0000-0002-5790-6976)
- Rita Rani (ORCID: https://orcid.org/0000-0001-6730-5421)
- M. Deepa
- Joel Jebadurai Devapitchai
- Bandit Aroman
Publication Details
- Journal
- International Journal of Intelligent Enterprise
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijie.2025.10070335
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00