YouTube as an anti-corruption mediactivist tool in Brazil

In this study, we present the results of a research study we undertook to evaluate the potential of YouTube as a mediactivist tool to combat corruption in Brazil, observing videos that take this theme as a reference. To do so, we discuss Mediactivism and how it can have its meanings produced from the multimodal language that youtubers' productions allow/encourage. Our research was eminently exploratory, in an empirical approach, taking the theoretical multimodality perspectives as an analytical north for an essay discussion. After the analysis, we realized that YouTube has been used as a tool that can help in the fight against corruption, specifically by offering content that disseminates information and offers conditions so that it brings awareness to the society. Although they are not produced by mediactivist subjects, our analysis indicates that the videos have mediactivist potential, from their characteristics and multimodal language that encourages such a purpose. Regarding Mediactivism, this platform has been another tool of resistance, presence, and defense for those who fight against corruption in Brazil.

Authors

Publication Details

Journal
Contribuciones a las Ciencias Sociales
Published
2025-04-02
DOI
https://doi.org/10.55905/revconv.18n.4-061
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
0.00
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article

YouTube as an anti-corruption mediactivist tool in Brazil

Marco Túlio Pena Câmara, Antônio Augusto Braighi
Contribuciones a las Ciencias Sociales
FinTech, Crowdfunding, Digital Finance
article

YouTube as an anti-corruption mediactivist tool in Brazil

Marco Túlio Pena Câmara, Antônio Augusto Braighi
article en

Abstract

In this study, we present the results of a research study we undertook to evaluate the potential of YouTube as a mediactivist tool to combat corruption in Brazil, observing videos that take this theme as a reference. To do so, we discuss Mediactivism and how it can have its meanings produced from the multimodal language that youtubers' productions allow/encourage. Our research was eminently exploratory, in an empirical approach, taking the theoretical multimodality perspectives as an analytical north for an essay discussion. After the analysis, we realized that YouTube has been used as a tool that can help in the fight against corruption, specifically by offering content that disseminates information and offers conditions so that it brings awareness to the society. Although they are not produced by mediactivist subjects, our analysis indicates that the videos have mediactivist potential, from their characteristics and multimodal language that encourages such a purpose. Regarding Mediactivism, this platform has been another tool of resistance, presence, and defense for those who fight against corruption in Brazil.

Contribuciones a las Ciencias SocialesVol. 18(4)
Openalex Percentile: Top 91%
FinTech, Crowdfunding, Digital Finance
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