Smoke‐Free Home: Developing an Aboriginal Health Promotion and Social Marketing Campaign in Western Sydney, Australia

Despite the challenges of COVID-19, the Aboriginal Smoke-free Home campaign reached an extensive audience. The study findings demonstrate the strength of working in partnership and the benefit of working in response to community-identified needs in health promotion. SO WHAT?: Limited research exists on social marketing approaches for Aboriginal health promotion programs. This study focuses on the successes and challenges in design and implementation and unveils preliminary numerical reach findings, highlighting diverse approaches. Further investigation is needed, and a campaign evaluation is in progress.