Business Podcast as a Modern Genre of Economic Discourse

Introduction. The article examines the business podcast as a new genre of economic discourse. The main purpose of the research is to identify the key features and functions of business podcasts in the framework of economic communication. Materials and Methods. The study is carried out on the material of business podcasts available on YouTube, VK Podcasts, Yandex Music, Spotify, Apple Music and Soundcloud platforms. Literary analysis is used to identify the functions and characteristics of business podcasts. Methods of comparative analysis and systematization are used to identify the key features of the genre. Results. The paper defines the structural and functional features of business podcasts, including their educational and informational significance, as well as their impact on the popularization of economic knowledge. It is proved that a business podcast meets the main criteria of the genre structure: subject scope, purpose, format. Discussion and Conclusion. The analysis adds data to the study of business podcast as a new genre of economic discourse. The materials of the article can be useful to researchers, teachers and practitioners interested in new forms of media education and professional communication.