Subjective well-being of the individual and its promotion in conditions of uncertainty

Introduction. Social crisis and uncertainty caused by the war of the Russian Federation against Ukraine have negative effects on subjective well-being. Chronic and acute stress, death threats and health risks, mass migration, instability and uncertainty in the future damage personal well-being. Hence the importance of studying subjective well-being in conditions of uncertainty, as well as its factors, resources and promotion. Aim: to analyze subjective well-being and ways to promote it in conditions of uncertainty. Methods. Theoretical analysis of the relevant literature, generalization and systematization of scientific material. Results. Subjective well-being is an individual's assessment of their internal state and its manifestations in various spheres of personal and social life that satisfy personal norms and criteria. The personal well-being factors and resources in conditions of social crisis and uncertainty include the individual's value-normative sphere, coping strategies, resilience, vitality, dispositional optimism, autonomy, and self-esteem. In conditions of uncertainty, tolerance of uncertainty is a significant resource and factor of subjective well-being. Subjective well-being of an individual in conditions of uncertainty can be promoted by: a) maintaining the integrity of the individual and ensuring the continuity of their personal history; b) preventing and overcoming negative mental states, in particular stress, anxiety, tension, etc.; c) promoting self-realization and realizing personal potential in the existing conditions; d) caring for physical health and satisfying basic bodily needs; e) establishing positive relationships with people ad seeking social support. Conclusions. The considered means and resources promote various aspects of the subjective well-being of the individual in conditions of uncertainty caused by the Russian-Ukrainian war.