Psychologist's communication brand creation training

Introduction: At the present stage of social development, the problem of creation of a psychologist's communication brand is of particular importance. In conditions of military operations, the cnanges in mental health of the population have increased the demand for psychological services. Properly built communication between a psychologist and the audience may contribute to informing population about the services provided by a psychologist, increasing trust in him/her, popularizing psychological help, and developing a mental health culture. The communicative characteristics of a psychologist's professional brand are not only a tool for the psychologist's professional positioning, but also a socially significant factor in solving the current social challenges. Aim: to develop and test a psychologist's communication brand creation training. Methods: we used problem-finding teaching methods and organizational, directive and informational interactive techniques in accordance with the technological approach proposed by L. Karamushka. Results. The paper describes the goal, objectives and structure of the training. The training is made up of five training sessions: "The concept of a brand and features of a psychologist's professional brand", "Stages of creating a psychologist's professional brand", "The psychologist's communication brand and its main components", "The role of emotional intelligence in a psychologist's communication brand", "Organizational and psychological factors in creating a psychologist's communication brand" each of which uses relevant organizational, directive and informational interactive techniques. Conclusions: the testing of the training showed its effectiveness in creating a psychologist's communication brand.