Perception of Women entrepreneurs on choosing factors of Financing via Banking Services and its impact on Performance of women entrepreneurship: Mediating role of household economic status

This paper aimed to verify the relationship between factors offinancing via banking services on performance of women entrepreneurship with the intermediate role of Women empowerment. 900 questionnaires were obtained from women entrepreneurship in rural Uttar Pradesh, Indiaby using convenience sampling method. The researchers used five points Likert scale questionnaires adapted from the literature. The research has applied EFA on the data to assess the factors of selecting banking services for financing. The results of the PLS-SEM indicated that the factors such as Accessibility(ACSB) and Reliability (RBLT) and Comfortability (CFTB) had a significant impact on the Performance (PF) of women entrepreneurship. The results also highlight thatwomen's Economic Household Status (EE) mediated the relationship between Accessibility and Reliability and Comfortability and Performance