GREENWASHING IN CORPORATE SOCIAL RESPONSIBILITY: BIBLIOMETRIC ANALISIS

Purpose: The aim of the research conducted was to identify the main research areas in scientific articles addressing greenwashing in corporate social responsibility and to present the most current areas of research in this area. Design/methodology/approach: The study was conducted between August and December 2024. Scientific articles from the Scopus database were submitted for analysis. They were selected according to bibliometric query Q1. Based on the established criteria, 149 scientific articles were identified. These articles were analysed according to author keywords using the VOSviewer software, which was helpful to generate bibliometric maps. The study also conducted a systematic literature review of scientific publications that addressed the issue of greenwashing in corporate social responsibility. Findings: We identified 11 author keywords most frequently used in the analysed publications. The analysis allowed us to see that the most topical areas of research in greenwashing in corporate social responsibility are ESG and corporate governance. Research limitations/implications: Among the limitations of the study conducted, two factors can be mentioned. The first factor limiting the present study is the choice of a single database, which is the Scopus database. The bibliometric query Q1 constructed in the first stage of the research considerations undertaken can be considered the second limiting factor of the study. However, the analyses carried out in this article confirmed the validity of the choice of the Scopus database, as the articles selected for the study did not include studies prepared on the basis of the Scopus database alone. Constructed in this way, the study allows for expert planning of future research, with a focus on replicating this study in the future to verify new research areas. Originality/value: The study carried out in this article is unique from those conducted to date, as confirmed by the Q1 bibliometric query constructed. The analysis identified the most up-to date areas of research linking greenwashing and corporate social responsibility, as well as important future research directions, such as addressing the issue of green blockchain. In the authors' opinion, the article can be an inspiration for other researchers and those interested in the issues of greenwashing and corporate social responsibility.