How do focus groups of adult males in Bangladesh perceive a standard bidi pack versus existing bidi packs
Standardising the size and shape of bidi packs has the potential to improve HWL compliance and increase harm perceptions. Complementing a standard bidi pack policy with a plain packaging policy (eg, packs only sold in a single drab olive colour), as well as efforts to enhance HWL compliance at the point of manufacturer, could further reduce product appeal and enhance harm perceptions.
Authors
- Mominul Islam
- A B M Rasheduzzaman
- Lauren Czaplicki (ORCID: https://orcid.org/0000-0002-7496-0990)
- Joanna E Cohen (ORCID: https://orcid.org/0000-0002-3869-3637)
- Sejal Saraf
- Raniyan Zaman
- Sanjana Balagere
Institutions
- Johns Hopkins University (US)
- Bangladesh Centre for Advanced Studies (BD)
Publication Details
- Journal
- BMJ Open
- Published
- 2025-04-01
- DOI
- https://doi.org/10.1136/bmjopen-2024-094166
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 1.16
Funders
- Bloomberg Philanthropies