The Impact of Digital Publications on The Evolution of Regional Newspapers in Contemporary Russia

The significance of the issue addressed in the article is due to the high demand for regional information publications. Local media fulfil unique roles, drawing attention to regional problems and acting as the «fourth estate». They meet the information needs of the public and serve as a bridge between government and society. The issue is that the local print media is facing a crisis and is on the verge of shutting down or disappearing. However, regional media are embracing digital trends, supplementing their content with electronic resources and shifting to online publications. We are witnessing the convergence of local print media with online publications or their complete transformation into a digital format. This article explores new strategies for the operation of modern regional media in the subjects of the Russian Federation in the digital age. The author focuses on online publications as a new format for the local press and a way to enhance its effectiveness in the context of the media landscape of the 21st century.