Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights

The rapid evolution of digital ecosystems has redefined the way businesses engage with consumers, particularly in the subscription economy. This research investigates scalable strategies for subscription-based businesses through the integration of personalized experiences and data-driven insights. In today’s competitive landscape, businesses must harness the power of analytics to understand customer behavior and create tailored experiences that not only foster long-term loyalty but also drive sustainable growth. Our study presents a multifaceted approach that combines advanced data analytics, machine learning algorithms, and customer segmentation to optimize user engagement and retention.

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Publication Details

Journal
International Journal for Research Publication and Seminars
Published
2025-04-02
DOI
https://doi.org/10.36676/jrps.v16.i2.57
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
0.00
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article

Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights

Pooja Sharma, Maheswari Govindaraju
International Journal for Research Publication and Seminars
Digital Platforms and Economics
article

Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights

Pooja Sharma, Maheswari Govindaraju
article en

Abstract

The rapid evolution of digital ecosystems has redefined the way businesses engage with consumers, particularly in the subscription economy. This research investigates scalable strategies for subscription-based businesses through the integration of personalized experiences and data-driven insights. In today’s competitive landscape, businesses must harness the power of analytics to understand customer behavior and create tailored experiences that not only foster long-term loyalty but also drive sustainable growth. Our study presents a multifaceted approach that combines advanced data analytics, machine learning algorithms, and customer segmentation to optimize user engagement and retention.

International Journal for Research Publication and SeminarsVol. 16(2)
University of Chicago (US), Assiut University (EG)
Openalex Percentile: Top 91%
Digital Platforms and Economics
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Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights — Pooja Sharma, Maheswari Govindaraju · International Journal for Research Publication and Seminars (2025) | TGRS Research Map | TGRS