Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights
The rapid evolution of digital ecosystems has redefined the way businesses engage with consumers, particularly in the subscription economy. This research investigates scalable strategies for subscription-based businesses through the integration of personalized experiences and data-driven insights. In today’s competitive landscape, businesses must harness the power of analytics to understand customer behavior and create tailored experiences that not only foster long-term loyalty but also drive sustainable growth. Our study presents a multifaceted approach that combines advanced data analytics, machine learning algorithms, and customer segmentation to optimize user engagement and retention.
Authors
- Pooja Sharma (ORCID: https://orcid.org/0000-0002-0404-9923)
- Maheswari Govindaraju
Institutions
- University of Chicago (US)
- Assiut University (EG)
Publication Details
- Journal
- International Journal for Research Publication and Seminars
- Published
- 2025-04-02
- DOI
- https://doi.org/10.36676/jrps.v16.i2.57
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00