'Miles and TechCo': teaching management students about motivation-related topics through a case study

This case study recounts the seasonal employment of a young worker named Miles at a technology retail store. Various managers attempt to persuade him to 'upsell' (sell additional services); however, he is resistant because he feels most customers do not want or need such services; he is also reluctant to use 'unethical' sales tactics. The case affords an opportunity to apply concepts from various organisational behaviour (OB) topics, including personal ethics and various motivation theories (e.g., social learning theory, self-determination, and self-concordance theory). Organisational politics, stress, and leader-member exchange (LMX) theory of leadership are also considered.

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Publication Details

Journal
International Journal of Teaching and Case Studies
Published
2025-01-01
DOI
https://doi.org/10.1504/ijtcs.2025.145362
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
0.00
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article

'Miles and TechCo': teaching management students about motivation-related topics through a case study

William H. Ross, Brandon Tomlin
International Journal of Teaching and Case Studies
Management and Marketing Education
article

'Miles and TechCo': teaching management students about motivation-related topics through a case study

William H. Ross, Brandon Tomlin
article en

Abstract

This case study recounts the seasonal employment of a young worker named Miles at a technology retail store. Various managers attempt to persuade him to 'upsell' (sell additional services); however, he is resistant because he feels most customers do not want or need such services; he is also reluctant to use 'unethical' sales tactics. The case affords an opportunity to apply concepts from various organisational behaviour (OB) topics, including personal ethics and various motivation theories (e.g., social learning theory, self-determination, and self-concordance theory). Organisational politics, stress, and leader-member exchange (LMX) theory of leadership are also considered.

International Journal of Teaching and Case StudiesVol. 15(2)
University of Wisconsin–La Crosse (US)
Openalex Percentile: Top 91%
Management and Marketing Education
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