A hybrid approach to manage IT projects

Despite the widespread use of predictive and iterative project management approaches to adapt to changing client needs, market opportunities, and external threats, organisations still face difficulties. This suggests that a hybrid approach could be more effective. Predictive methods are too rigid for rapid market changes, while iterative methods deliver faster results. This research explored how these approaches facilitate IT project completion and assessed their characteristics, benefits, and challenges. A survey of software professionals informed the creation of a new hybrid model, combining predictive planning with iterative implementation. The model emphasises defined requirements, short sprints, and early feedback, with a focus on people and customer interaction, while limiting changes during the project life cycle. This work adds valuable insights to project management literature, benefiting both scientists and practitioners.