The Dilemma and Solution of Anti-Monopoly Regulation of PFMN Terms on E-Commerce Platforms

随着电子商务的蓬勃发展，PFMN条款(平台最惠国待遇条款)在电商平台中广泛应用。该条款虽在一定程度上有促进交易的积极作用，但也引发诸多反垄断问题，对市场竞争秩序和消费者权益产生消极影响。本文从反垄断法视角深入剖析电商平台PPFMN条款，发现在反垄断法规制方面正面临着相关市场界定困难、适用原则不明确以及执法与司法实践挑战等诸多困境。通过明确相关市场界定标准、确立反垄断法适用规则以及加强执法与司法能力建设等措施，可以逐步完善对电商平台PFMN条款的反垄断法规制体系。With the booming development of e-commerce, PFMN clauses (platform most favored nation treatment clauses) are widely used in e-commerce platforms. Although this clause has a positive effect on promoting transactions to a certain extent, it also raises many anti-monopoly issues and has a negative impact on market competition order and consumer rights. This article deeply analyzes the PPFMN terms of e-commerce platforms from the perspective of anti-monopoly law, and finds that they are facing many difficulties in defining relevant markets, unclear application principles, and challenges in law enforcement and judicial practice in anti-monopoly regulation. By clarifying relevant market definition standards, establishing anti-monopoly law application rules, and strengthening law enforcement and judicial capacity building, the anti-monopoly law regulatory system for PFMN clauses on e-commerce platforms can be gradually improved.