DESIGNING PERSONALISED LEARNING PATHS IN A MEDIA COMMUNICATION CONTEXT

Meeting the educational needs of higher education students and the challenges of informatisation and digitalisation of society contribute to the development of individual learning trajectories. The article examines the formation and development of these trajectories for higher education applicants for the third (educational and scientific) level of higher education (field of knowledge 01 "Education / Pedagogy", specialty 011 "Educational, pedagogical sciences") with the help of media and communication tools. The study aims to compare the effectiveness of learning with the help of traditional and innovative media and communication tools for forming individual learning trajectories. The methods of the study were: a questionnaire to determine the criteria for assessing the formation of individual learning trajectories in the media communication environment, a questionnaire to determine the level of use of media communication environment tools for the formation of the outlined educational trajectories, comparison and statistical evaluation of the results. The technology of forming individual learning trajectories in the media communication environment is outlined. The traditional means used by teachers for higher education students of the control group and the innovative means used by the experimental group are presented to implement the experiment. It is determined that introducing innovative means of media and communication increases the formation of individual learning trajectories and digital literacy. In the statistical calculation of the data obtained during the pedagogical experiment, the effectiveness of the use of innovative media and communication environment tools for forming personalised learning paths and providing quality education has been identified.