Exploring the Role of Digital Financial Literacy in Shaping Women's Financial Decision-Making: Insights from India

Even though digital financial instruments are becoming more widely available, many women face challenges in effectively utilising these platforms because they lack digital financial literacy, which has a significant impact on their ability to make sound financial decisions and feel economically empowered. In order to promote digital financial literacy and Fintech adoption for women in India, this study examines how digital financial literacy affects financial decision-making while also accounting for the mediating effect of government support and digital financial literacy. Furthermore, we looked at the effects of independent variables such as financial attitude (FAtt), subjective norms (SNs), perceived behavioural control (PBC), digital financial literacy (DFL), and financial accessibility (FA) on the dependent variable, financial decision-making (FDM). We also examined the influence of financial decisions on women's intention to invest (INT). Financial resilience significantly decreased the influence of financial choices on women's inclination to invest. These findings underline the necessity of a targeted government strategy and programs to boost Indian women's adoption of Fintech in both urban and rural areas. This research aligns with the UN Sustainable Development Goals (SDGs) 1: No Poverty, SDG 5: Equal Rights for All, and SDG 8: decent employment and economic growth