PATIENT-CENTERED COMMUNICATION IN HEALTHCARE: PRINCIPLES AND BENEFITS

Purpose: to emphasise the importance and benefits of patient-centred communication in healthcare, based on the research of international scientists. Materials and Methods. The study used general scientific and special research methods: theoretical generalisation, comparative analysis, classification and grouping, statistical comparison and generalisation Results. The article emphasizes how patient-centered communication enhances the quality of care by focusing on patients’ individual needs, values, and preferences. The role of effective communication in improving treatment outcomes, patient satisfaction, and the decision-making process while addressing common barriers and misconceptions about patientcentered communication is discussed. It advocates for integrating patient-centered communication into medical training and tailoring communication styles to align with patient preferences for better healthcare experiences The article also highlights challenges in implementing patient-centered communication and advocates for training healthcare professionals to develop these communication skills while adapting their style to meet the diverse preferences of patients. Conclusions. Patient-centered communication is vital for improving the quality of healthcare by fostering better relationships between patients and healthcare providers. It emphasizes the importance of understanding patients’ individual needs, preferences, and values to enhance satisfaction, adherence to treatment, and overall outcomes. Patient-centered communication requires healthcare professionals to refine communication skills, adapt to patients’ preferred interaction styles, and involve patients in decision-making. Despite challenges like time constraints or discomfort with emotional engagement, patient-centered communication can lead to cost-effective care and improved patient recovery and trust.