High-Profile Strategies for Popularity of Cover Singers: The Phenomenon of Lucia Chebotina

The article elicits whether the media content with cover-versions of popular songs, published by an artist in social media and new media, might have a positive effect on perception of the media-image of the artist among the artist’s target audience and supports the high-profile of the artist. A case-study of music legacy of the Russian popular singer and famous cover artist Lucia Chebotina is provided. The study concludes that the practice of releasing the cover versions of popular songs has a potential to increase the high-profile of the artist and help the artist to attract the new followers, the meanwhile it may arise the intensive discourse between the cover artist and the followers among the famous compositions and their cover versions.