Risk Perception and Portfolio Management of Equity Investors

The main concern of this research project is to assess the relationship between risk perception and the portfolios of equity investors. Further, the study investigates how investors perceive and evaluate risk in investments and how this perception participates in their mind-making process in managing the equity portfolio. The study's research is both qualitative and quantitative, incorporating data collection through surveys, interviews, and financial performance analysis. This research adds to the investment psychology literature by understanding investors' risk perceptions and portfolio management strategies. Keywords: Risk perception, Portfolio Management, Equity Investors, Risk tolerance, Risk aversion, Perceived risk, Uncertainty Volatility.