Research on Educational Innovation Practices in Art and Design Major under the Context of Rural Revitalization

The value of design is not only reflected in its unique aesthetic and creativity, but also in its ability to integrate and innovate knowledge and skills in different fields. The major of Art and Design in the School of Art and Design has greatly enhanced students' ability to understand and analyze rural development issues by bringing students into rural communities and participating in various practical projects. From the research stage of the project, to the planning stage, to the final execution stage, the students directly face the challenges of reality, by solving the practical problems of farmers, not only improve their professional knowledge and skills, also learned how to combine art design and rural reality, for rural revitalization of their strength. Under the promotion of China's rural revitalization strategy, art and design major, as an important way, has been given a new historical mission to cultivate innovative talents. This paper aims to explore the integration and innovative practice of art and design under the background of rural revitalization, and put forward the specific application strategy of art design in rural revitalization through the combination of theoretical analysis and practical cases. The article will elaborate on how to combine art and design with rural economy, culture, ecology and other aspects, in order to provide strong support for the prosperity of rural economy, cultural inheritance and ecological protection, so as to promote the process of rural revitalization of the whole way.