Educational Pathways for Digital Talent in Art and Design Major Driven by Industry-Education Integration and Brand Construction

In the current wave of digital transformation, the demand for talents with digital skills in the art and design fields is showing an explosive growth trend. This trend not only presents unprecedented challenges for educational institutions, but also provides great opportunities for them. This paper discusses in depth how to effectively integrate the industry and the education community, and how to jointly open up an effective path to cultivate digital talents in art and design projects by strengthening brand building. The article puts forward, through the education course content closely combined with industry actual demand, and actively promote a powerful influence agency brand, universities and education institutions can help students master those in the rapidly changing digital economy thrive essential key skills, deep knowledge and innovative creativity.