Blockchain-Based Intelligent E-Commerce Platform for Enhancing Customer Experience in Telecom Operators
In the rapidly evolving landscape of e-commerce, the integration of blockchain technology and artificial intelligence (AI) presents unprecedented opportunities for enhancing customer experience, particularly within the telecommunications sector. This paper proposes a secure private blockchain-based intelligent e-commerce platform designed to streamline commercial and trade circulation while fostering trust and security. By leveraging the immutable nature of blockchain and implementing end-to-end encryption (E2EE), the platform ensures secure transactions and improves data privacy, addressing common pain points in digital commerce. Furthermore, the incorporation of large language models (LLMs) enhance user experience through personalized recommendation and efficient customer service. The synergy between blockchain and AI not only optimizes operational efficiency but also cultivates a more engaging and satisfying customer journey. Through empirical analysis and case studies, our proposed approach highlights its advantages over traditional platform in the perspective of customer experience.
Authors
- Mengyun Guan (ORCID: https://orcid.org/0000-0002-5291-1565)
- Zhengguang Zheng
- Jie Zhang (ORCID: https://orcid.org/0000-0002-3354-0690)
Institutions
- China Mobile (China) (CN)
Publication Details
- Published
- 2024-12-13
- DOI
- https://doi.org/10.1109/iccc62609.2024.10942227
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00