Building AI-Powered Recommendation Engines Within Salesforce Ecosystems
AI tool has become so useful and important for companies that it can either drive customers to a company or a company to a sale. This Recommendations Engine have become a crucial part of how to present the right recommendations to customers, to achieve better experience in Salesforce journey. So, many AI-powered recommendation engines extended within the Salesforce universe. These engines are usually very intelligent, utilizing advanced machine learning algorithms to apply customer data to make more personalized recommendations. Engines that integrate with Salesforce CRM can access a trove of customer data, enabling progressively more accurate and nuanced recommendations. Furthermore, AI-driven recommendation engines within the Salesforce ecosystem can be tailored to specific industry and business needs. For instance, in e-commerce, recommend engines suggest products interacts with customers browsing history and purchasing trends, as well as recommending tailored financial products and services in finance. While on the other hand AI-based recommendation engines present in the Salesforce ecosystem can further be said to implement improved internal processes for sales and marketing strategies as well as you can gain real-time access to customer preferences and behavior. This makes companies highly flexible and able to adapt to changing customer needs and tastes.
Authors
- Bina Shah (ORCID: https://orcid.org/0000-0003-0317-1238)
- A. Janakiraman
- Naresh Kumar (ORCID: https://orcid.org/0000-0001-5836-9271)
- Om Goel
- Venkata Reddy Thummala
- Vijayanand Balasubramaniam
Institutions
- Bharathiar University (IN)
- Institute of Management Technology (IN)
- University of the Cumberlands (US)
- Anna University, Chennai (IN)
- ABES Engineering College
- Visvesvaraya Technological University (IN)
Publication Details
- Published
- 2025-02-21
- DOI
- https://doi.org/10.1109/ce2ct64011.2025.10939805
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00