Understanding the Potential Advantage of Social Media Analytics for Healthcare Organizations

Social-Media is used for supporting various activities in most of the healthcare organisation. To enhance social media performance continually, these organizations need to evaluate their social media efforts. The proposed study investigates and understands the potential advantage of social media analytics for healthcare organisations through utilisation of identification tools and measurement for social media. The study found diverse approaches for the measurement of social media platform based on big data analytics and its potential advantage over healthcare organisation. Social media is used by the users Based on the usage. Organizations that measured their social media relied on one or a combination of these benchmarks such as metric benchmarking pair benchmarking and personal benchmarking. Different types of metrics are used as evaluation factors to understand the potential advantage including conversion rate, engagement and reach. Many measurement parameters ranged from built in Analytics is recognised as add on analytic tools. The strong interest of the participants are measured using social media for understanding the questions.