RETHINKING SOCIAL VALUE CREATION IN ORGANISATIONS: INSIGHTS FROM CSV AND IVC

Purpose: The purpose of this article is to trace the evolution of social value creation within organisations, highlighting the transition from profit-centric approaches to more integrated frameworks that consider social and environmental concerns. It aims to compare key concepts of social value to understand how organizations' motivations for creating social value have transformed. Design/methodology/approach: The research employs a qualitative literature review to explore the evolution of social value creation within organisations. By analysing key concepts such as Creating Shared Value (CSV) and Integrated Value Creation (IVC), the author adopts a deductive approach to identify trends and shifts in organisational perspectives. This approach helps to understand how these frameworks blend social and environmental issues into organisational practices, enriching the discussion on social value creation. Findings: The analysis reveals a significant shift in organisations' motivations for creating social value, moving from profit-centric models to a broader focus on positive societal impact. It was found that organizations increasingly recognize their role in addressing social and environmental challenges. This evolution highlights the importance of integrating social value into core business strategies. Originality/value: This article presents a fresh perspective on the evolution of social value creation within organisations, highlighting the transition from profit-driven approaches to integrated frameworks that consider social and environmental concerns. It offers valuable insights for academics, practitioners, and policymakers interested in how organisations can effectively contribute to societal well-being. The research underscores the dynamic nature of social value creation and its implications for organisational strategy. It serves as a resource for those seeking to align business practices with social impact goals.