THE BUSINESS, INNOVATION AND DIGITAL TRANSFORMATION RESEARCH: A BIBLIOMETRIC ANALYSIS

This study utilizes bibliometric analysis to review the academic literature systematically focused on the influence of digital transformation and digitalization on business and innovation research. A total of 700 articles in Scopus related to the research topic were analyzed. Trend analysis of digital transformation and digitalization, using Google Books Ngram Viewer and Google Trends, indicated the increasing curiosity in this theme in English books and search engines. The analysis of the dynamic of publications in Scopus showed a ten-time increase in research focusing on business, innovation and digital transformation. The performance analysis indicated the top 10 countries with the highest contribution to the research topic. The study then employed citation analysis to identify the most influential publications on the research topic in 2018-2023. Using the VOSviewer, the co-occurrence analysis identified the main thematic clusters of keywords and the evolution of the research themes over the past six years.