Challenges of Key Performance Indicators and Metrics for Measuring Medical Science Liaison Performance: Insights from a Global Survey

This study demonstrates the need for a balanced KPI framework that integrates both qualitative and quantitative measures. A more refined performance evaluation system (incorporating stakeholder feedback, insight quality, and strategic impact) can ensure fair assessments and drive MSL effectiveness.

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Publication Details

Journal
Pharmacy
Published
2025-04-02
DOI
https://doi.org/10.3390/pharmacy13020051
Citations
3
Primary Topic
Health and Medical Research Impacts
Type
article
Field-Weighted Citation Impact
5.64
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article

Challenges of Key Performance Indicators and Metrics for Measuring Medical Science Liaison Performance: Insights from a Global Survey

S. S. Dyer, Cherie Hyder, Jeff Kraemer
3 citations
Pharmacy
Health and Medical Research Impacts
5.64
article

Challenges of Key Performance Indicators and Metrics for Measuring Medical Science Liaison Performance: Insights from a Global Survey

S. S. Dyer, Cherie Hyder, Jeff Kraemer
article en
3 citations

Abstract

This study demonstrates the need for a balanced KPI framework that integrates both qualitative and quantitative measures. A more refined performance evaluation system (incorporating stakeholder feedback, insight quality, and strategic impact) can ensure fair assessments and drive MSL effectiveness.

PharmacyVol. 13(2)
Syneos Health (United States) (US)
Peace, Justice and strong institutions
Openalex Percentile: Top 5%
Health and Medical Research Impacts
5.64
DOIOpen Access PDFOpenAlex
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Challenges of Key Performance Indicators and Metrics for Measuring Medical Science Liaison Performance: Insights from a Global Survey — S. S. Dyer, Cherie Hyder, et al. · Pharmacy (2025) | TGRS Research Map | TGRS