University official website as information source: measuring information and website design quality, and user satisfaction

Information and website design quality are two relevant aspects when considering a successful website. This study was anchored on Uses and Gratifications theory to evaluate the information quality (accuracy, completeness and currency); and website design quality (accessibility, usability and satisfaction) of three private universities in Delta state and how they affect user’s satisfaction. Survey research method with questionnaire as instrument for data collection was used to purposively sample 250 students out of 13, 975 total population of Edwin Clark University, Novena University and Western Delta University students. Data generated was analysed with SPSS version 16. The study found that users were generally not satisfied with the information on the universities’ website based on their currency and completeness quality; however, they were satisfied with the accuracy of the information. On the other way, the websites were very accessible and usable, but did not translate to users’ satisfaction with the websites. The implication is that information quality is key in determining website user satisfaction. The study therefore recommended that universities should always provide detailed and updated information on their websites.

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Publication Details

Journal
Kampala International University Interdisciplinary Journal of Humanities and Social Sciences
Published
2024-12-30
DOI
https://doi.org/10.59568/kijhus-2024-5-2-14
Primary Topic
Technology Adoption and User Behaviour
Type
article
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article

University official website as information source: measuring information and website design quality, and user satisfaction

Comfort Ezeh Nkiru, Emmanuel Chukuka Odishika, Samuel Benjamin Uchechukwu
Kampala International University Interdisciplinary Journal of Humanities and Social Sciences
Technology Adoption and User Behaviour
article

University official website as information source: measuring information and website design quality, and user satisfaction

Comfort Ezeh Nkiru, Emmanuel Chukuka Odishika, Samuel Benjamin Uchechukwu
article en

Abstract

Information and website design quality are two relevant aspects when considering a successful website. This study was anchored on Uses and Gratifications theory to evaluate the information quality (accuracy, completeness and currency); and website design quality (accessibility, usability and satisfaction) of three private universities in Delta state and how they affect user’s satisfaction. Survey research method with questionnaire as instrument for data collection was used to purposively sample 250 students out of 13, 975 total population of Edwin Clark University, Novena University and Western Delta University students. Data generated was analysed with SPSS version 16. The study found that users were generally not satisfied with the information on the universities’ website based on their currency and completeness quality; however, they were satisfied with the accuracy of the information. On the other way, the websites were very accessible and usable, but did not translate to users’ satisfaction with the websites. The implication is that information quality is key in determining website user satisfaction. The study therefore recommended that universities should always provide detailed and updated information on their websites.

Kampala International University Interdisciplinary Journal of Humanities and Social SciencesVol. 5(2)
Openalex Percentile: Top 67%
Technology Adoption and User Behaviour
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University official website as information source: measuring information and website design quality, and user satisfaction — Comfort Ezeh Nkiru, Emmanuel Chukuka Odishika, et al. · Kampala International University Interdisciplinary Journal of Humanities and Social Sciences (2024) | TGRS Research Map | TGRS