Performance resilience of sales-force through a business innovation model: a study by TISM approach

This study's main aim is to analyse the relationship between the dimensions of business model innovation, and their driving properties for performance resilience of sales-force, working in the industries of financial products. This study follows total interpretative structural modelling (TISM), a qualitative technique to examine the dependency power of performance resilience and driving power of business model innovation. The said technique is executed based on the extensive literature review and experts' opinion. Major findings of this study state that performance resilience of the sales-force of financial products can be established through the strategic relationship of components of business model innovation with components of performance resilience. The new model of said strategic relationship is the contribution/novelty of this study. Industrial implications refer that the components of business model innovation can be strategised by the marketers of financial products to enable their sales-force to withstand the business uncertainty and tough competition.