ELECTRONIC TECHNOLOGIES (SPORTS AND LAW) - CURRENT TRENDS

The relevance and introduction of new electronic technologies in sports and training related to sports disciplines is becoming more and more intense. Through them, new standards and correspondingly new specifics of legal relations in sports are set. The research problem is related to the study of digital innovations in the sports industry related to sports-technical and legal-social control, which will inevitably affect sports legal relations. The purpose of the study is to investigate and analyse the characteristics related to the regulations and management of electronic technologies in the sports industry in Bulgaria and the European Union. The research methods include analysis of specialized literature, normative documents, and case law. The analysis of the results reflects the current trends in the regulatory framework related to digital transformations in sports. The case law in Bulgaria and the EU has been analysed in this regard. Aspects of competence and the challenges facing the countries have been outlined. In conclusion, we believe that the legal regulations in the field of electronic technologies in sports are insufficient, as their development lags behind the intensive advancement of these technologies and eSports. The introduction of eSports in universities and education is a creative way to motivate students to pursue future careers in this field, which would support fair play in sports.