REFLECTION OF NATIONAL VALUES IN INTERNET COMMENTS: TRADITIONS AND INNOVATION

At the intersection of traditional cultural values ​​and the rapid development of modern technologies, an important task at present is the study of linguocultural units that reflect the historical and cultural values ​​of the people and are formed in their linguistic consciousness. These units not only reflect the worldview of the people but also contribute to the preservation of national identity and the revival of cultural traditions. Linguocultural units determine the relationship between the national language and culture, exerting a significant influence on the cultural and spiritual life of society. The article examines lexemes found in the comments of modern Kazakhstani internet users, which become the object of research and are analyzed from various perspectives. The analysis is carried out using the methods of description, narration and linguocultural analysis. As a result, lexemes containing linguocultural components are classified by semantic features into such parameters as mythological, phraseological, paremiological, poetic units, as well as expressions in the form of wishes, «bata» (blessings), religious and nationally specific words (realia). These units contribute to reflecting the national consciousness of communicants, modeling the value image of Kazakh linguistic culture, and reconstructing the world image of the Kazakh people.