Research on the Sustainable Development Model of Rural Tourism in the Post-Pandemic Era: A Case Study of Yixian County, Huangshan

本研究探讨了后疫情时代乡村旅游的可持续发展路径，以安徽省黄山市黟县为典型案例。疫情后，乡村旅游因低密度、短周期、生态化特征成为复苏先锋，但传统发展模式面临经济收益与生态承载、资本介入与社区权益、短期复苏与长期韧性等三重矛盾。黟县通过数字赋能、生态闭环、文化活化和社区共富四大举措推动可持续发展。研究发现，数字化治理优化景区管理与游客体验，生态低碳实践促进环境友好型发展，非遗与文创产业活化增强文化价值，社区共建机制保障居民利益。然而，数字化转型带来的技术鸿沟和小微经营者生存困境成为新挑战。研究为乡村旅游可持续发展提供了实证经验，并提出进一步优化数字化包容性政策的建议。This study explores the sustainable development path of rural tourism in the post-pandemic era, using Yixian County, Huangshan City, Anhui Province, as a typical case. After the pandemic, rural tourism has emerged as a recovery leader due to its low-density, short-cycle, and ecological characteristics. However, traditional development models face three major contradictions: economic benefits vs. ecological capacity, capital intervention vs. community rights, and short-term recovery vs. long-term resilience. Yixian promotes sustainable tourism through four key strategies: digital empowerment, ecological loops, cultural revitalization, and community co-prosperity. The findings suggest that digital governance enhances tourism management and visitor experience, low-carbon ecological practices support environmental sustainability, cultural heritage revitalization boosts cultural value, and community-driven mechanisms safeguard local residents’ interests. However, challenges such as the digital divide and survival difficulties for small-scale operators remain. This study provides empirical insights for sustainable rural tourism and suggests improving digital inclusivity policies.