ARTIFICIAL INTELLIGENCE TOOLS IN JOURNALISTS’ WORK WITH AUDIOVISUAL CONTENT

The rapid development of artificial intelligence (AI) is significantly transforming the creation, processing, and analysis of audiovisual content in journalism. Neural networks, machine learning algorithms, and other intelligent technologies enable the automation of many routine tasks – from information gathering and processing to video editing and voice synthesis – enhancing the efficiency of journalists’ work. This article examines key AI tools used in journalistic activities, including automatic speech transcription systems, AI-driven text and image generation, facial and object recognition, voice synthesis, image quality enhancement, virtual host creation, deep video stylization, and realistic animation. Special attention is given to AI’s role in accelerating and optimizing video content production. The article explores the benefits of AI, such as faster content processing, automation of repetitive tasks, and advanced analytical capabilities. It discusses algorithms capable of automatically editing videos, adding subtitles, synchronizing voice with images, and even generating entirely new scenes based on text descriptions. Additionally, AI’s potential for improving content quality is analyzed, including methods for enhancing image resolution, reducing noise, and refining color correction. At the same time, the article highlights key risks, such as ethical concerns, audience manipulation, and copyright challenges. The broader implications of AI tools for the future of journalism are also examined. The study reviews the most effective and widely used AI tools developed by leading software companies, including Adobe Systems, OpenAI, Google, Microsoft and Amazon. Their cutting-edge innovations are rapidly integrating AI technologies into journalistic workflows. Finally, current trends in AI adoption in journalism are analyzed, assessing their impact on media professionals and providing insights into future technological developments. By offering a comprehensive overview, this work contributes to a deeper understanding of AI’s role in the modern media landscape and outlines the key challenges facing journalism in light of its growing reliance on intelligent technologies.