THE SIGNIFICANCE OF UKRAINIAN RADIO IN THE DEVELOPMENT OF THE UKRAINIAN LANGUAGE DURING THE INDEPENDENCE OF UKRAINE (1991–2024)

The article is devoted to the study of the significance of Ukrainian radio in the development of the Ukrainian language in the time of Ukraine’s independence (1991–2024). The purpose of our article is to study the significance of Ukrainian radio, in particular its First channel, in the development of the Ukrainian language in this historical period. The object of observation is the influence of mass media on the development of the Ukrainian language. The subject of study – the significance of Ukrainian radio, in particular its First channel, in the development of the Ukrainian language in period from 1991 to 2024. Tasks: to find out what are reasons for the activation of the influence of Ukrainian radio on the development of the Ukrainian language in 1991–2024; to determine what this influence is appears and how it affects the development of the Ukrainian language in this period. The paper uses such general scientific research methods as analysis and synthesis, induction and deduction, observation, descriptive method. Conclusions. It has been found that the Ukrainian radio, in particular its First channel, in the times of Ukraine’s independence, in addition to performing its specific functions inherent in mass media, actively influences the process of establishment and development of the Ukrainian language in society. This is manifested in the consistent use of the Ukrainian language as the state language, its spread and popularization, and the elevation of conversational practice to literary standards. The reverse process is also observed, when living language practice affects the formation of norms of the Ukrainian language. The Ukrainian radio produces certain language standards determined by the time and circumstances in which the society functions. Spreading innovative processes that occur in various Ukrainian languages, and producing them at the same time, it actively shapes the language preferences of its listeners, encouraging them to create words. It has been proven that all this is made possible by the democratization of Ukrainian radio, its modernization in the time of Ukraine’s independence.