POPULARIZATION OF ECOTOURISM IN THE ODESA REGION: BETWEEN SCIENCE AND JOURNALISM

The article is devoted to the development of ecotourism as a factor of harmonization of relationship between humanity and nature within the Odesa region. The features of popularization of this tourist sphere direction on Internet platforms are singled out, in particular through the websites of the state-level nature reserves: "Danube Biosphere Reserve", National Natural Parks "Kuyalnytsky", "Lower Dnister" and "Tuzly Estuaries". The study allows us to substantiate the interaction of various factors of ecological tourism, to consider this kind of tourism as a system that has a certain structure. The article identifies the main components of providing information through the world net to establish contact according to the formula "Nature conservation object — Website — Tourist" is singled out. The material reveals the essence and potential of the studied territory. We confirm that the presence of national parks on the Internet makes information about the destinations available widely, provides feedback, and affects the improvement of the services quality, speed up the transfer of a lot of information. On the bases of a thorough analysis of the sites, detailed characteristics of the main headings, information of educational content, historical direction, current situation of tourist routes, as well as photo content have been done. It is proven that the activities of the most territories is continues and is being improved, despite the current challenges related to full-scale invasion. At the same time, certain limitations and obstacles that hinder the development of the tourism are considered.