Important Issues In Mass Media Convergence And Its Development Trend: A Bibliometric Analysis

Introduction: This study aims to investigate the evolution of mass media convergence research from 2014 to 2023 Methods: The method used in this study is qualitative research with a literature study approach. Results: This study examined and analyzed data from over 81 documents, using VOSviewer to map and analyze the data. The findings revealed that the highest number of publications on Mass Media Convergence occurred in 2019. The United States is the country that most influences scientific publications. Meanwhile, based on the field of study, journals related to mass media convergence tend to be dominated by the fields of Social Sciences, Arts and Humanities, and Business and Management. Visualization mapping shows that topics such as social networking, media, and information search are the main focus of mass media convergence research. However, topics such as computer networks, digitization, and human experiments are still open for further study. Ongoing research trends illustrate the need to consistently explore new, relevant information in a rapidly changing media landscape. Conclusions: With media convergence, individuals can efficiently access information, broaden information availability, and participate in various media platformsThus, this study offers a thorough view of the current development, impact, and convergence trend of mass media..