A Case Study on Goal Programming Optimization Model in Bread Production Planning

Planning bread production is crucial because each stage affects various aspects of the product quality. However, this process is challenging because of the subtle taste and rapid deterioration of bread, necessitating frequent replenishment. A key issue in crafting high-quality bread is the riming of delivery and adaptation of current technologies. By ensuring prompt bread delivery, companies can capitalize on market shifts and fluctuations. Therefore, multiple objectives must be considered when developing production plans. Roti Sultan Meriah, a small to medium-sized bread manufacturing enterprise, aims to satisfy market demand while optimizing production costs to maximize profits. This study employed the goal programming method to address these multiple objectives, which linear programming cannot address. The specific approach used was a model with goal priority, enabling Roti Sultan Meriah to simultaneously optimize various production aspects such as meeting market demand, minimizing expenses, and maximizing profits. This method allows the company to prioritize these objectives, leading to improved decision-making in production planning. By implementing this approach, Roti Sultan Meriah could enhance its operational efficiency and market competitiveness in the bread industry. The findings reveal an optimal solution that achieves the sales volume target and maintains production costs within the target limit of Rp. 27,511,230, and reaches the profit goal of Rp. 98,764,373 over a one-year period.