Study on Value Co-Creation Model Driven by New Quality Productivity: The Interactive Impact of Supply Chain Collaboration and User Participation

With the rise of new quality productivity, digital capability has become the key driving force to promote enterprise value co-creation. Based on the theory of new quality productivity, this paper uses the hierarchical regression method to analyze the sample data of 360 manufacturing enterprises and discusses the value co-creation model of supply chain collaboration and user participation driven by new quality productivity. It is found that by improving the digital capability of enterprises, new quality productivity significantly enhances supply chain collaborative efficiency and user participation, thereby promoting enterprise value co-creation. Specifically, digital capability plays a partial mediating role between supply chain collaboration and user participation, and the interaction effect of supply chain collaboration and user participation positively impacts enterprise innovation performance. The research results reveal the mechanism by which new quality productivity facilitates the deep integration of supply chain collaboration and user participation. Furthermore, they provide theoretical support and practical guidance for enterprises to achieve value co-creation in the process of digital transformation.