CONFLICT IN THE 21ST CENTURY IN PROJECT TEAM MANAGEMENT: PSYCHOLOGICAL ASPECTS

Managing human resources and project team effectiveness is a complex process that includes monitoring and control to prevent conflict situations. Conflicts can negatively affect team interaction and cause loss of resources, but when identified and resolved correctly, they can contribute to team development and increase project effectiveness. Research on approaches to conflict management in project teams requires considering both organizational and psychological aspects, in particular emotional intelligence, cognitive biases, and communication styles that are associated with the characteristics of different generations. Therefore, a modern project manager must not only master conflict management techniques, but also deeply understand their dynamics and psychological aspects. The purpose of the article is to study new causes of conflicts in modern project teams that arise due to intergenerational differences in values, life aspirations, professional approaches, and communication styles. The research used methods of analysis, synthesis, generalization, comparison and hypothetico-deductive methods. The results of the study indicate that successful conflict management in project teams is possible through the implementation of strategies for considering intergenerational characteristics. In the modern business environment, teams can consist of representatives of different generations who have different views on the work process and communication. The use of generation theory allows us to identify the main factors affecting conflict in such teams and find ways to harmonize work processes. Thus, the article proposes approaches to effective conflict management that consider the psychological characteristics of representatives of different generations. The results of the study may be useful for project managers, HR specialists and managers who seek to increase the effectiveness of teamwork through conscious management of intergenerational interaction.