Frames of Promise in Biden’s Presidential Addresses

This study shares the report of investigation on the American frames of promise in American presidential addresses particularly President Joe Biden’s four speeches namely nomination, acceptance, inaugural and state of the union address. In this qualitative descriptive research, Biden’s four speeches such as the nomination speech, acceptance speech, inaugural speech, and State of the Union speech are the primary of sources of data. The words and expressions in the line of the addresses are viewed and categorized as the data to analyze. For data analysis, hermeneutically Entman’s frame analysis is employed to meet the objectives of the study. The results of the research bring forward that Biden’s addresses reflect the frames of promises related to economic, social, culture and politic issues. Further, this study detects that promises serve as the consistent element of the speeches and social promise constitutes the most applied frames. The findings of the study are expected to contribute toward further inquiry on the relation of the rhetoric to the social engineering of the public mind in the context of national development, and toward the study of language use in political domain.